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automotive ai search guide
CAR DEALERSHIP MARKETING SOLUTIONS

AUTOMOTIVE
AI SEARCH.

AI search visibility metrics are the tip of the iceberg. It’s like knowing you are being talked about but you have no idea what is being said and how to respond. You never had to worry about that with traditional search and now you need better solutions.

So what should you be looking for and how do we give you that?

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The automotive industry is packed full of it’s own unique challenges making off the shelf audits and search performance tools difficult to rely upon.

Automotive Sector Expertise

SEARCH PERFORMANCE

WHAT YOU GET

AUDIT OUTPUT

We employ a multi-layered analytical approach to audit, benchmark, and optimize your search presence.

search

DETAILED SEARCH STUDY

  • Brand visibility benchmarking
  • Competitor benchmarking
  • Query segmentation
  • 3rd Party Grounding Source analysis

monitoring

ACTIONABLE INSIGHTS

  • SWOT Analysis
  • Net Sentiment Score
  • PUGH Matrix
  • Strategic Competency Insights

build

EXPERT REVIEW

  • Full competitor analysis
  • Priority insights
  • Recommended actions
  • Written & presented by experts

VISIBILITY

PRICING

93 records out of 240

payments
38.8%Frequency
Brand VISIBILITY

VISIBILITY
ISN'T AN END POINT.

You need to test hundreds if not thousands of queries as no two AI responses are the same, unlike looking at traditional rankings. This allows us to gauge the frequency of a brand’s appearance in AI search and validate that success against direct competitors.

This isn't keyword research. This is a deep dive into transactional queries crafted in ways to reveal AI's car dealership recommendations and force it to qualify their offering.

CONVERSATION AUDITING

SENTIMENT
& FRICTION EXTRACTION.

This never truly existed in traditional search. Now it’s potentially the most important measure of your marketing strategy. We extract and classify each comment made about a car dealership and competitors.

AI responses are littered with ‘honest’ commentary, it doesn’t hold back on warnings or highlighting issues - its aim is to provide users with the most robust, accurate answer.

Developing a picture of the perceived strengths and weaknesses being delivered to potential customers is key to any marketing strategy.

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There are recurring complaints regarding high finance rates (sometimes double the market average) and significant pressure to provide "perfect 10" scores on manufacturer surveys.

AI Response

Discovered during sentiment analysis

Retailer Brand & Market Reputation

2/5COMPETENCY
RISK
KEY INSIGHTS
  • Reputation is polarized, with high volume leading to a higher frequency of negative public feedback.
  • Often recommended by locals to 'approach with caution' compared to family-run Yorkshire groups.
  • Perceived as a 'transactional' supermarket rather than a relationship-based retailer.
THEME ANALYSIS

THEMATIC 
PROCESSING.

Layered on top of our semantic extraction we identify themes and topics that are threaded within each AI query response and grade their significance.

Understanding for example Certification & Consumer Protection commentary exists in 65% of responses can inform marketing strategies, and knowing how you are talked about in that space with our sentiment analysis can be priceless.

Without thematic classification you are blind to what really matters in AI search.

Marketing analysis

STRATEGIC
FRAMEWORK OUTPUTS.

Great data is one thing - using it to inform your strategies is another. We run multiple reviews including Net Sentiment Scores, PUGH Matrix, Swot Analysis and Strategic Competency Reports.

This is auditing that gives you reliable data driven insights.

AttributeWeightEvans HalshawFamily-Run
Competitive Pricing & Offers597
After-Sales Service538
Sales Transparency & Pressure438
Inventory & Stock Access395
Weighted Total Score99122
COMPETITORS

BENCHMARKING

Compare your strengths and weaknesses

Competitive Profile

DM Keith

10Pillars
Strength
30%
Competitive
10%
Opportunity
60%
Reputation Index

REPUTATION INDEX

Gauge performance at a glance.

VOC

POSITIVE SIGNALS

142 records out of 217

speed
65.4%Frequency
OPPORTUNITIES

IDENTIFY GROWTH AREAS

See where competitors shine.

Growth OpportunityPillar Report

JCT600's 111-point and 150-point inspection regimes are more rigorous than EH's 123-point check.

Certification & Consumer Protection
trending_up
expert review

EXPERTS IN THE
LOOP.

A dashboard is one thing, but real delivery needs experts. People who know what they are talking about and can put all of this information into context that is manageable, informative and ultimately trustworthy. Someone to explain and guide teams through the core complexities and recommend solutions based on our insights.

So we don’t stop at the dashboard. With our extensive experience we bring to you solutions.

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We can work out what will give you the greatest wins in AI search and deliver that to your teams.

Car Dealership Marketing Solutions

SEARCH PERFORMANCE